babasave´s world

hiho and hola! Been snowboarding this weekend in austria and yes had a load of fun! but unfort i forgot my goggles Snowboardbrillen so I bought me a new pair of those spyoptic ones and wow no fog so maybe it was a good thing to loose them … at least for markus the owner of the shop

hola! after few experiences with the provided service from wordpress.com I thought I try a new step. I registered www.locallytype.com to go on with my blogging and with collecting knowledge in this area. The topics will stay the same, there is going to be search, search,search and not to forget search! Right now I see my blog mostly as a collection of articles I like and links to sites I like. I plan to do more own writing in the future if time allows …

At Eurekster, we believe the web will evolve in the same way as other media channels. Access to the web has been initially controlled by a series of major entities (portals and search engines) but it is now expanding and changing so users can choose the sites and search engines they will use based on how relevant they are to them. A few examples of today’s generation of generic search engines are extremely successful, but ultimately it is the publishers of web content, communities, and communications services who know most about what their users are interested in, along with their users. We’ve built Eurekster to empower the publishers of the web to offer more relevant search to their audiences and to earn their share of the $5 billion paid search and advertising

This is a “new” idea to have a “trained” personal search-engine.you set
the topics  you can rank the results  … it  learns and  you can share
your view of the worldww  with  your friends …

check out the babasave swicki at eurekster.com

Technorati Tags: eurekster, swicki, search, searchengine, web2.0

TIME’s Adi Ignatius got the Google triumvirate of Sergey Brin, Eric Schmidt and Larry Page to sit for a talk around a table covered with Lego pieces, for which they have a known fondness, during a break at Google’s recent sales conference in San Francisco. Page, who as a student built an ink-jet printer out of Lego bricks, is snapping pieces together to make a kind of endlessly ascending staircase; Brin is working on a robot. Schmidt seems too grownup for this.

WHAT ARE YOU GUYS MAKING?

read what they answered at time.com

Technorati Tags: google, larry page, Brin, schmidt

Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times.

In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times, which so far is the only newspaper participating in the Web-search behemoth’s test.

The deal, terms of which were not disclosed, allows Google to fill what’s known as “remnant space” in the Sun-Times — unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads. The Google connection is hardly trumpeted: “Ads by Google” appears at the top of each box of ads in very small type.

Google is best-known as an Internet search engine, of course, but nearly all of its revenue comes from ads. Through the first three quarters of 2005, the California-based company posted $4.2 billion in advertising revenue, up 96% from the year-earlier period. Most ads on Google’s site are keyed to its users’ search terms.

Now, in the Sun-Times, Google is running ads in proximity to relevant content. On Dec. 12, for instance, Google ads touting ticket brokers, White Sox apparel and Chicago Bears memorabilia ran in the Sports section.

Technorati Tags: adwords, google, newspaper

more here 

If there were any doubts that Google is dead serious about local, those doubts were dissipated by VP of Advertising Sales Tim Armstrong during a Feb. 1 keynote address to the Software and Information Industry Association’s Summit in New York.

Until recently, local “has been a big challenge,” said Armstrong. But now, “it is probably one of the areas that is going to grow the fastest.”

Armstrong believes that local’s growth is likely to manifest itself in numerous ways. Just 170 terabytes of 5 million possible terabytes have been catalogued. Local stores, for instance, could be catalogued in terms of “physical stores,” “in-store mapping,” “co-op advertising,” and “inventory.” “Users want access to assets,” he said.

via the local onliner read on

Technorati Tags: google, google local, local search, advertising, onlinemarketing

So after i spent a littel more time on the new local-search provided by GoYellow, I would like to add some more comments on that.

What I do like about it:
 - the tooltip’s on the maps as well as the suggestions on the searchbox
 - the decent advertising / goto telefonbuch.de their site is framed and cluttered with RM ads
 - no plugins for the map / no JAVA no Flash just HTML and JavaScript /like that a lot!
 - comprehensive data in overlay / couldn’t find a competitor that would come even close

 What I don’t like about it:
- the user-interface / think there is a lot of room for improvement

Bottom line: Nice product some cool features.
A niche-player,that I want to ask where do want to go (tomorrow)?
 

Technorati Tags: GoYellow, Yellow Pages, Maps, local search, search-engine

the beta maps product by A9 (Amazon) has an incredible feature. It provides comprehensive pictures of the roadside.  I find that really stunning but also a bit crazy. Cause if you think of all the effort to provide this picture-coverage … that is huge. I wonder how they do think to get to a ROI for that. We will see.
go here to take a peek

Technorati Tags: local search, map, maps, amazon, business finder