Google and Yahoo! Sites Lead in Local Search Market Share

September 30, 2006 at 11:02 am · Filed under the www

According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005. Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July. Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent.

    Share of Local Searches by Site
    July 2006
    Total U.S. Home, Work and University Locations
    Source: comScore qSearch

    Total Internet Population                 100%
    Google Sites                             29.8%
    Yahoo! Sites                             29.2%
    Microsoft Sites                          12.3%
    Time Warner Network                       7.1%
    Verizon Communications                    6.6%
    YellowPages.com                           3.9%
    Ask Network                               2.7%
    Local.com                                     1.9%
    InfoSpace Network                             1.9%
    DexOnline.com                                 1.4%
    All Other                                             3.2%