Yahoo Publisher Network Expanding This Spring

Yahoo is preparing its answer to Google AdSense, the Yahoo Publisher Network, and has been going about the launch of their contextual advertising offering in a slow and careful fashion. Instead of letting mass publishers apply for and automatically receive Yahoo Publisher Network accounts, Yahoo is inviting samples of United States based publishers which fit into certain advertising categories.

Such ’smart growth’ tactics by Yahoo are leading to the monitoring of ROI and controlled reach of Yahoo Search Marketing advertiser ads, as Yahoo is taking the quality approach as opposed to quantity.
more @ searchenginejournal


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