In a bid to bring its existing small-business advertisers to powerful search engines like Google and Yahoo!, independent yellow pages publisher Yellow Book USA has purchased closely-held Click Forward Marketing LLC, which develops software that tracks and places ads on search engines.

Purchasing Click Forward allows Yellow Book to use its sales force of nearly 5,000 people and its relationships with existing customers to sell search-based advertising alongside its traditional printed directory listings.

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The terms of the deal were not disclosed. Right now, ads in Yellow Book’s…

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